Technical marketing and analytics.
From Daniel Perry-Reed.
Technical marketing and analytics news, resources and opinions
I’m Daniel Perry-Reed, a marketing analytics professional with more than 10 years of experience in the marketing and analytics industry.
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Initialise Firebase on a splash screen in Unity
Initialising Firebase in an app can be done in many ways, but in Unity the simplest is to add a splash screen whenever the app opens. This scene can be used to load all of the behind-the-scenes scripts without risk of it affecting any other tracking you have in the app. continue reading…
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Implementing GTM in Unity for Android apps
How to set up and configure Google Tag Manager for an Android app built in Unity. continue reading…
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Brighton Data Forum May 2022: GA4 machine learning made easy?
My talk at Brighton Data Forum in May 2022 is all about the the machine learning models Google Analytics 4 has and offer for free. Is that a good or bad thing? Here are the slides that I presented. continue reading…
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Changing a GA4 Data Stream name
You would think changing a Data Stream’s name in Google Analytics 4 would be simple right?! Wrong! This post will show you how do it using the Admin API – the only way to currently do it. continue reading…
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Explaining the various GA4 event types
Although Google Analytics 4 is event-based, there are a lot of different types of events to think about when it comes to actually implementing them. This post covers all the different event types in GA4, and where and when they should be used. continue reading…
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MeasureFest April 2022: The role of GA in the future MarTech stack
My talk at MeasureFest in April 2022 is all about the future of Google Analytics, here are the slide on what I have predicted. continue reading…
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Google is sunsetting Universal Analytics!
Google is sunsetting Universal Analytics as well as all previous versions of Google Analytics! 1st July 2023 is the date it’ll stop working, so make sure you have everything set up in Google Analytics 4 as soon as possible. continue reading…
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Setting up the GA4 BigQuery export
BigQuery is a powerful tools that let’s you query your Google Analytics 4 data using SQL. Whether you know SQL or not, getting your GA4 data into BigQuery is essential for future analysis and reporting. This guide will show you how to set up the export. continue reading…
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How to set up and run an A/B test in Google Optimize
Google Optimize is a powerful and free A/B testing tool. It may not be as feature-rich as it’s competitors, but it’s good enough for anyone wanting to start getting into CRO. This guide will show you how to set up and run a simple A/B test in Google Optimize. continue reading…
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Layering Data Studio scorecard charts
Google Data Studio (GDS) has a number of charts you can use to build dashboards, but the customisation is somewhat limited compared to other similar tools. This will show you how we can be creative and layer multiple charts on top of each other to get to what you need. continue reading…
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